• The Project Brief Toolkit

    SAMPLES, TEMPLATES AND VIDEO GUIDES.
    ALL MATERIALS ARE FREE FOR USE.

  • INTRO

    Hi! We’ve created this toolkit to help you with the process of creating a project brief. We know how hard it is to find templates, examples and guides all at one single resource. So, we’ve recently put together everything you need to create a good Project Brief. Now all in one place. Enjoy!

    If you are familiar with the concept of “briefs”, please hop straight to the templates and samples section. If not, please take a look at the About Project Brief, Video Guides and Further Reading sections and get to know the key points.

    This Toolkit was brought to you by Casual – a tool making project management simple.

  • PROJECT BRIEF TEMPLATES

    All templates are free for use. Choose between Google Drive templates and Word documents.

    Website Development Brief Template

     

    Google Drive Template

     

    Mobile Application Brief Template

     

    Google Drive Template

     

    Design Brief Template

     

    Google Drive Template

     

    Creative Brief Template

     

    Google Drive Template

     

  • PROJECT BRIEF SAMPLES

    Browse and download samples that we've picked out for you.

    Nike Creative Project Brief Sample

     

    by Connor Carpani and Monique Ware

     

    Samsung Mobile App Project Brief Sample

     

    by Samsung Mobile Apps Boot Camp

     

  • ARE YOU GOING TO PLAN YOUR PROJECT?

    If yes, take a look at Casual, the project management tool that helps you plan your projects as awesome visual maps. Find out more!

  • ABOUT PROJECT BRIEF

    A Project Brief is that essential document, which defines primary client's requirements for the project.

    Typically, any project starts with this document. An executor sends the brief to the customer, whom should concretize the project. Based on the data provided, you initiate the project realization run-up or further discussion on the details.

    A good brief should contain all the key information about the client’s project and businesses an executor needs to evaluate and proceed with the project development.

    You should realize – there’s no universal brief template. Each type of project – design, web development, mobile app development, PR etc. - requires different briefs. Yet, the general brief structure stays same in most cases.  It’s the niche specific elements that vary.

    When outlining briefs, the amount of required data can vary significantly as well. In certain cases a few very short and general phrases are sufficient (when the brief’s just 1-2 pages long), while in some other cases all the major project points should be set out in details (then the brief can stretch up to 10-20 pages).

    Here’s a quick winning formula for briefs: at the beginning 5-6 most important questions, aimed at getting the crucial information you cannot start without; next – detailed, additional information that may be required during the work phase.

    Below is the list of the most common questions you are likely to find in any brief:

     

    • Company profile/ description of the client:
    • Project description
    • Technical requirements
    • Project Budget
    • Project Timeline and Deadlines
    In this toolkit we’ve gathered sample project briefs and brief templates from different niches.  Inside, you’ll find design brief template, creative brief, sample mobile and web development brief.

    You can find more essential information about briefs in the video guides below and in the Additional Materials.
     

  • VIDEO TUTORIALS

    A detailed talk on writing a creative brief from University of Minnesota Communicators Forum.

    Some of the world’s most exceptional creative talents speaking about the brief.

    The blur Hangout about tips and tools to use and think about, when you write a brief in the online world.

  • ADDITIONAL INFORMATION

    Check out these materials if you feel that you need more info.

  • THANK YOU!

    Thanks for reading this toolkit. If you want to add something, please contact us at nick@casual.pm

    If you like this toolkit, please spread the word!

     

    You may also check out other toolkits crafted by Casual: Project charter, Project proposal and Project coordinator.